The Best Advertising Practices Have Little To Do With Creativity 

When it comes to good advertising (and bad advertising), not much has changed in the past 50 years.  

Occasionally, a firm will hit a home run with creative that creates a blockbuster campaign.  More often than not, however, the firms that reap the most benefits from advertising do so without award-winning creative.  

The most important advertising practices concern the way businesses target an audience, schedule their ads, and execute their campaigns over time.  Businesses that don't focus on these practices will suffer, no matter how strong their creative work.

To learn more about these best practices, please download the full article below.